Website Design
A site built for what your business actually does, by hand, and measured against published targets rather than opinions.
It starts with who needs to find you
Before a single page is drawn, we talk about the people who will use the site: who they are, what they already know about you, and what they need to do when they arrive. A dentist's site has one job on a phone at 9 p.m. with a toothache; a fabrication shop's site has a different one on a desktop at a purchasing desk. The layout, the words and the order of the pages follow from that conversation, not from a template.
You see a working draft early, on a real address, and the review happens on the actual site rather than in a mock-up that behaves differently from the thing you will get.
Hand-written pages, and why that matters
Every page is written in HTML and CSS by a person. There is no page builder, no theme and no plugin layer between the page and the browser. That is not nostalgia; it is what decides three things you will feel every day:
- Speed. A page with nothing to load but its own words and styles arrives fast on a poor mobile connection, which is where most first visits happen.
- Security. A plugin is code you did not write, running on your site, needing updates you did not ask for. A site with none has nothing of the kind to keep patched.
- Longevity. A plain page written today will still render in ten years. A site built on a platform lasts as long as the platform does.
Measured, not described as fast
Google publishes the three measurements it uses to judge how a page feels, called the Core Web Vitals, and the values a page must meet for at least three quarters of real visits: the largest element on screen painted within 2.5 seconds, the page responding to a tap or click within 200 milliseconds, and the layout not shifting under the reader by more than a score of 0.1. Every page we build is measured against those three before it launches, and the numbers are part of what you receive.
Usable by everyone, on everything
Accessibility is built in rather than audited later. The pages are written to the Web Content Accessibility Guidelines, version 2.2, at Level AA, which in practice means:
- Real headings in a real order, so a screen reader can move through the page the way a sighted reader scans it
- Every form field labeled, every error explained next to the field it belongs to
- Everything reachable and operable from a keyboard alone
- Text contrast of at least 4.5 to 1 and graphics of at least 3 to 1, measured with a tool rather than judged by eye, in both light and dark color schemes
- Controls large enough to tap, at least 24 pixels square, and a layout that fits a phone without sideways scrolling
Every page renders in both the light and the dark scheme your visitor's device asks for, with the logo and the colors chosen for each. This page is doing it now.
Forms that behave
A contact or inquiry form checks what a visitor types as they type it, so a mistake is caught before they press send. That check is a courtesy for the visitor. The real check happens on the server, which treats everything it receives as untrusted, validates it again and sends the message through your business mailbox rather than a third-party form service, so the inquiry is in your own sent items, under your own retention.
What you own when it is done
The site, in full. The pages, the styles, the images and the domain registration are yours, kept in a version-controlled repository with a history of every change and why it was made. If you ever want to take the site elsewhere, it is plain files that any host can serve. Nothing about how it was built ties you to us.
What we keep is the record of how it was built, so the next change is made the same way as the first.
See a finished one
The demonstration site is a complete small-business site built exactly this way, including the form and both color schemes.